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‘Marketing is no longer about the stuff that you make, but about the stories you tell.’

Seth Godin

What’s the story of your business? Do you have it at your fingertips? People are genuinely interested. They want your back story. They want to know who you are. They are buying in to you as much as the products or services you supply.

If your story is presented honestly, transparently and authentically, people will feel it. Help your business to rise above the background noise of social media and write content that your customers want to read!

You need your business story to build content for:

• Your website
• Posts for Facebook
• Press releases
• Blogs
• Business Plans
• Editorial for magazines
• Crowdfunding
• Hashtags for social media
• Micro-writing for Twitter
• E – Books
• Scripting videos
• Planning for writing the book of your business – becoming an expert in your field

This two-part course is running at The Mill, Blackhall Mill Community Centre on Monday 16th May and Monday 23rd May, 7.30-9.30 pm £40 including refreshments. Spaces are limited.